Nostalgia-led campaign
Spend incentive
Community-first concept
Digital & in centre cohesive creative
Multi-week engagement strategy
Unique content mix for promotion
Social media schedule
70s-inspired creative direction
Campaign mood board
Campaign logo design
Full suite of digital assets
Print collateral
Activation zone designs
70s-theme birthday party
Immersive disco activation zone
Campaign theme plinko play zone
Live dj & go-go dancers
Brand ambassadors in costume
Cake cutting ceremony
School holiday program extension
Memory lane exhibition
On site pre-promotional content
Digital advertising campaign
Nostalgic photo competition
Detailed landing page
Centre signage
Highlight video production
Event day manager
End to end logistics
Let's get social
If a picture tells a thousand words, social assets needed to effectively engage interest and provide connection & understanding of the entire activation program.
Scroll for good times
Advertising, social links, poster qr scans... all roads lead to the landing page which needs to match promotional energy, provide easy navigation and inform the audience ultimately leading to the conversion to foot traffic
Lively activation zones, foot traffic spike, shopper participation, community engaged, retailer satisfaction
