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Table Lane

Client
Holdmark, Caddens Corner NSW
strategy

Concept Planning

Retailer Coordination

Shot List

Promotion Focus

identity

Visual Direction

Styling

Branding Alignment

experience

On-Site Shoot

Food Styling

Lighting Setup

Product Capture

activation

Social Content

Website Assets

Situation

Table Lane features a variety of food retailers, but the centre needed high-quality imagery to showcase the laneway’s offerings and support retailer promotions.

Focus

To create appetising, versatile food photography that could be used across social media, website, and in-centre promotions, highlighting both individual retailers and Table Lane as a destination.

Outcome

Mouth-watering visuals, enhanced retailer promotion, and positioned the laneway as a must-visit foodie destination.

Capturing the flavours and atmosphere of Table Lane, we created a series of stylised images that highlight the textures, colours, and dining experience.
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