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Festival of Colour

Client
Greyfield
strategy

Campaign concept

Event schedule

Promotional plan

Digital advertising

identity

Campaign mood board

Campaign asset pack

experience

Website

Social media

Signage

Event day

activation

Entertainment

Infrastructure

Concessional

Council & public relations

Event planning

Event management

Situation

The centre was relaunching with a refreshed look, new anchor tenant and new name. The directive was to deliver an activation that was fun, tailored to the location demographic and then of course market it so that people would attend.

Focus

We created a launch moment built around a complete experience from digital to physical. Our full service approach combined event planning, campaign branding, content production and digital advertising. Everything was designed to build anticipation, show energy, and drive foot traffic on the day.

Festival of Colour by title and by graphics

Bold, high-energy and impossible to ignore, the creative leaned into colour and movement inspired by Holi (The Festival of Colour) with modern shapes to appeal to all. Cohesive campaign creatives were imperative for audiences to recognise across digital platforms through to tangible items as flyers, flags and onsite infrastructure.

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Content that hypes

We captured a series of on-site video content designed to both inform and build awareness in the lead-up to the event. Using a direct-to-camera approach, the content was designed to feel personal, immediate and grounded in what was actually happening on this day without being overproduced. We also created a deeper content layer around the anchor reopening, giving it its own spotlight while still tying it back into the broader centre launch moment.

Outcome

Appealing to every age and community culture this event had a non-stop entertainment schedule with rides, games, music, dancers, acrobats, henna, face painting.

Behind the Scenes

We prepped a proposal and from approval, we continuously provided updates along the process.

What did we do?

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  • Designs for digital and print
  • Order merchandise
  • Book entertainers & vendors
  • Liaise with council
  • Liaise with local news platform
  • Create content
  • Social media schedule
  • Activation website
  • Setup flags & distribute flyers
The day of...

From the first morning coffee to the sigh of a big day accomplished, our event team see all the planning through.

What was there?

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  • Food trucks
  • Branded marquee tents, event crew tees and giveaway shopper bags
  • Retailer activation
  • Live DJ
  • Holi Dancers
  • Dhol Drummers
  • Grand Opening Ceremony with speeches & ribbon cutting
  • Acrobatic Performers
  • Crowd engaging activities through the performers
  • Free henna
  • Free face painting
  • Festival rides & games
  • Event photography
  • Event videography
To wrap it up

If you don't report on your work, did it even happen? Deliverables beyond the event day, we provided our client with a complete summary of the event with core stats and documentation that isn't about tooting our horn but to provide the client with a case study for their prosperity.

8,000 Visits to the campaign landing page

330,000+ Total views on content across instagram and facebook

4,000 Approximate attendees

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