ZUMO approached us with a powerful CRM platform but no brand identity. Our brief was to develop their brand beyond their logo. We gave them a complete brand strategy designed to position ZUMO as a trusted, modern software company that stands apart in a highly competitive market.
Bold thinking, considered design and a visual presence built to make an impact. From brand positioning and messaging through to visual identity, intellectual property, characters, website design and marketing assets, every element was created to make ZUMO CRM feel approachable, memorable and built for growing businesses.
Altivo Bold
Inter
For ZUMO, custom characters turned product features into recognisable personalities, creating a flexible visual device that brings consistency, character and storytelling across web, product and social.
Otter
Onboarding
Support
Fox
Technology and
Advancements
Monkey
Marketing &
Leads
A strong brand should work everywhere it shows up. From digital platforms and social media to signage, packaging, print and real-world experiences, a considered visual identity creates consistency, recognition and impact at every touchpoint.
For ZUMO, the brand was built to move seamlessly between digital and physical, creating a presence that feels unmistakably ZUMO wherever you find it.
